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    Account-Based Marketing

    Posted By: hill0
    Date: 11 Sep 2025 06:56:20
    Account-Based Marketing

    Account-Based Marketing: The Definitive Handbook for B2B Marketers
    English | 2025 | ISBN: 1398619159 | 376 Pages | EPUB | 13 MB

    From explaining how to design the right ABM strategy, to exploring the five types of ABM and how to decide which type to use with which customers, this guide will help you build your company's ABM capability through the right structure, processes and organization to deliver the best results. Written by the leading practitioner in ABM, Bev Burgess, this book will also help you prepare for the future of ABM as the world of marketing evolves with the introduction of generative AI, helping you to stay at the forefront of your professional practice.
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