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    Marketing Metrics

    Posted By: hill0
    Date: 9 Sep 2025 16:27:36
    Marketing Metrics

    Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies
    English | 2022 | ISBN: 1398606618 | 420 Pages | EPUB | 2.3 MB

    Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies.
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