Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age
Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age
by John O'Brien
English | 2021 | ISBN: 1398600180 | 257 Pages | PDF EPUB (True) | 5.23 MB
by John O'Brien
English | 2021 | ISBN: 1398600180 | 257 Pages | PDF EPUB (True) | 5.23 MB
Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences.