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    3. The New Science of Customer Relationships: Delivering the One-to-One Promise With AI

    The New Science of Customer Relationships: Delivering the One-to-One Promise With AI

    Posted By: hill0
    Date: 26 Jul 2025 10:11:48
    The New Science of Customer Relationships: Delivering the One-to-One Promise With AI

    The New Science of Customer Relationships: Delivering the One-to-One Promise With AI
    English | 2025 | ISBN: 1394319541 | 225 Pages | PDF | 4 MB

    The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.
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