Make It Snow: From Zero to Billions: How Snowflake Scaled its Go-to-Market Organization
English | 2026 | ISBN: 1394254202 | 240 Pages | EPUB | 0.5 MB
English | 2026 | ISBN: 1394254202 | 240 Pages | EPUB | 0.5 MB
Founding Snowflake CRO, Chris Degnan, and CMO, Denise Persson, have one of the longest executive sales and marketing relationships in history. They each built their teams from the ground up to help catapult Snowflake from a startup to one of the fastest-growing technology companies. Along the way, they evolved, innovated and executed as a single entity to deliver impact, while aligning with Snowflake's number one company value: put customers first. Learn how Chris and Denise united two historically divided teams in Corporate America to achieve long-lasting customer relationships and enduring company success.