Reimagining Operational Excellence
Reimagining Operational Excellence: Inspirations from Asia
English | 2024 | ISBN: 1394239246 | 292 Pages | PDF | 9 MB
English | 2024 | ISBN: 1394239246 | 292 Pages | PDF | 9 MB
In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find