FREEZE: Inaction In The Face Of Business Crisis: How To Prepare & React When the Unexpected Happens

Are you terrified a serious disruption could rip your business apart? Discover how to craft practical plans to get a better night’s sleep.
Is your company expanding so fast, you’re worried it’s not disaster-proof? Fearful that your baby will be destroyed in a recession? Do you want to shore up your operation and protect it from crisis? Successful entrepreneurs and consultants D. Scott Smith and Veronica Jeans have lived and breathed startups and mergers, helping thousands negotiate commercial change. Now they’re here to share expert insights into preparing yourself for any upheaval and laying the groundwork for success.
Freeze: Inaction in the Face of Business Crisis is a hands-on manual filled with easy-to-implement techniques that will fortify your enterprise to handle both foreseen and unexpected hurdles. Aimed at anyone from solopreneurs to freelancers and small businesses, Smith and Jeans lay out simple approaches to protecting your cash flow and growth. And by following and acting on their hard-earned wisdom, you’ll breathe easier knowing that your blood, sweat, and tears can weather any storm and thrive.In Freeze, you’ll discover:

• Powerful historical examples of real-world application to surviving disasters and growing
• How to get past inaction so you’ll always have something to act on to move forward
• The Value Wheel and why it is key to lowering risk and making your work indestructible
• How neuroscience aids your understanding so you can stop putting out fires and keep ahead of the game
• Ways to identify potential cracks and mitigate against failure, useful thinking models, and much, much more!

Freeze: Inaction in the Face of Business Crisis is an essential handbook for anyone who wants to safeguard their livelihood. If you like straight-to-the-point guidance, rock-solid methods, and ways to turn concepts into action plans, then you’ll love D. Scott Smith & Veronica Jeans’ indispensable resource.