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    Marketing Management

    Posted By: insetes
    Date: 3 Jun 2022 14:04:16
    Marketing Management

    Marketing Management By Phil Kotler, Kevin Keller
    2008 | 816 Pages | ISBN: 0136009980 | PDF | 40 MB


    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.
    UPWARDS