Encyclopedia of Major Marketing Campaigns, Vol. 2 by Thomas Riggs
Gale | December 12, 2006 | English | ISBN: 0787673560 | 1901 pages | PDF | 23 MB
Gale | December 12, 2006 | English | ISBN: 0787673560 | 1901 pages | PDF | 23 MB
This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.