Foundations of Marketing 8th Edition

Table of contents :
Brief contents……Page 4
Preface……Page 13
Part 1……Page 31
chapter 1 - Customer-Driven Strategic Marketing……Page 32
chapter 2 - Planning, Implementing and Evaluating Marketing Strategies……Page 54
chapter 3 - The Marketing Environment, Social Responsibility, and Ethics……Page 78
Part 2……Page 109
chapter 4 - Marketing Research and Information System……Page 110
chapter 5 - Target Markets: Segmentation and Evaluation……Page 136
Part 3……Page 161
chapter 6 - Consumer Buying Behavior……Page 162
chapter 7 - Business Markets and Buying Behavior……Page 190
chapter 8 - Reaching Global Markets……Page 214
chapter 9 - Digital Marketing and Social Networking……Page 242
Part 4……Page 269
chapter 10 - Product, Branding and Packaging Concepts……Page 270
chapter 11 - Developing and Managing Goods and Services……Page 300
chapter 12 - Pricing Concepts and Management……Page 330
Part 5……Page 359
chapter 13 - Marketing Channels and Supply-Chain Management……Page 360
chapter 14 - Retailing, Direct Marketing, and Wholesaling……Page 392
Part 6……Page 421
chapter 15 - Integrated Marketing Communications……Page 422
chapter 16 - Advertising and Public Relations……Page 448
chapter 17 - Personal Selling and Sales Promotion……Page 474
Endnotes……Page 502
Glossary……Page 539
Name Index……Page 550
Company Index……Page 555
subject Index……Page 559