Marketing Management By Philip Kotler, Kevin Lane Keller
2006 | 811 Pages | ISBN: 0131457578 | PDF | 94 MB
2006 | 811 Pages | ISBN: 0131457578 | PDF | 94 MB
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.