Launch: The Ultimate Playbook to Starting a New Business

Starting a new business can be extremely rewarding. Taking the vision of your business and making it a reality will take tremendous hard work and dedication, but the outcome will be highly fulfilling. Getting a business up and running involves strategic planning, creating systematic procedures, making important decisions, and of course…taking massive action.

If you want the freedom and rewards that come with building something solid and scalable, then keep reading, as this book will provide you with the tools needed to create a successful and scalable business. Owning a small business can create generational wealth, offer an excellent living for your family, and provide you with the flexibility and freedom to work when and where you desire. Starting a small business requires understanding many issues — financial, legal, sales, marketing, advertising, human resources, and more. Yet, people are still drawn to running their own businesses. You know it won't be easy, and the odds are not in your favor, but the draw can be overwhelming.

There are many decisions to make when starting a new business. This book will help address the critical issues confronted by first-time entrepreneurs, including how to structure your business, when to hire employees, how to build a professional team, how to track and interpret your companies’ financials and key performance indicators, and how to market and advertise your product or service.

There will be numerous obstacles to overcome — how to find your first customers, price your product or service, hire employees, and keep your financial data — the good news is you don’t need to have all the answers now. Every great entrepreneur can improvise, make important decisions, and pivot when necessary.

In this book, you will learn:

• How to successfully navigate the rollercoaster of running a business.
• Create a business plan that addresses the pillars of a successful business.
• Create a name for your new company that will stand the test of time.
• Select the proper entity structure for your business to minimize your taxes.
• The best options to finance your new business.
• Systematize your business for optimal success.
• When and how to make your first hire.
• How to pay yourself as a business owner.
• Create a persuasive marketing plan.
• Understand the sales cycle and how to convert prospects into customers.
• How to accept payments and the timing of receivables.
• Creating and maintaining your company’s financials.
• How to read, understand, and make business decisions based on your company’s financial statements and key performance indicators.
• Manage the cash flow of your business.
• How to file and pay your business's taxes.
• Build a team of professionals to help elevate your company.