E-commerce 2021–2022: business. technology. society., Global Edition, 17th edition
English | 2022 | ISBN: 1292409312 | 912 Pages | PDF (True) | 88 MB
English | 2022 | ISBN: 1292409312 | 912 Pages | PDF (True) | 88 MB
Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.