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    3. Marketing Management, 16th Edition, Global Edition

    Marketing Management, 16th Edition, Global Edition

    Posted By: yoyoloit
    Date: 26 Aug 2022 00:21:14
    Marketing Management, 16th Edition, Global Edition

    Marketing Management, EBook, Global Edition
    by Kotler, Philip;Keller, Kevin;
    English | 2022 | ISBN: ‎ 1292404817 | 607 pages | True PDF | 115.03 MB


    Thegold standard for today’s marketing management student
    The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them.
    UPWARDS