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Principles of Marketing 8th Edition

Posted By: hill0
Date: 27 Jul 2020 16:31:31
Principles of Marketing 8th Edition

Principles of Marketing 8th Edition
by Phil T. Kotler
English | 2020 | ISBN: 1292269561 | 719 Pages | PDF | 24 MB

Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

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