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  3. Marketing Research: An Applied Orientation, Global Edition, 7th Edition

Marketing Research: An Applied Orientation, Global Edition, 7th Edition

Posted By: yoyoloit
Date: 28 Jun 2021 20:41:47
Marketing Research: An Applied Orientation, Global Edition, 7th Edition

Marketing Research: an Applied Orientation, Global Edition
by Malhotra, Naresh;
English | 2020 | ISBN: 1292265639 | 890 pages | True PDF | 47.26 MB

For undergraduate and graduate courses in marketing research.



An applied and practical marketing research text

With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
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