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Marketing for Hospitality and Tourism (7th Edition) (Global Edition)

Posted By: ksveta6
Date: 26 Jul 2017 21:34:06
Marketing for Hospitality and Tourism (7th Edition) (Global Edition)

Marketing for Hospitality and Tourism (7th Edition) (Global Edition) by Philip Kotler
2017 | ISBN: 1292156155 | English | 681 pages | PDF | 26 MB

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
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