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    3. Consumer Behaviour: A European Perspective (6th Edition)

    Consumer Behaviour: A European Perspective (6th Edition)

    Posted By: Bayron
    Date: 11 Oct 2016 10:08:46
    Consumer Behaviour: A European Perspective (6th Edition)

    Consumer Behaviour: A European Perspective (6th Edition) by Michael R. Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
    English | 2016 | ISBN: 1292116722 | 736 pages | PDF | 20 MB

    Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, it explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

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