Marketing Research: An Applied Approach (repost)
Marketing Research: An Applied Approach by Naresh K. Malhotra
English | 12 Jun. 2017 | ISBN: 1292103124 | 976 Pages | PDF (True) | 18.08 MB
English | 12 Jun. 2017 | ISBN: 1292103124 | 976 Pages | PDF (True) | 18.08 MB
Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.