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    3. Strategic Marketing, Pearson New International Edition

    Strategic Marketing, Pearson New International Edition

    Posted By: arundhati
    Date: 9 Sep 2018 04:25:37
    Strategic Marketing, Pearson New International Edition

    Todd Mooradian, Kurt Matzler, Larry Ring, "Strategic Marketing, Pearson New International Edition"
    2013 | ISBN-10: 1292020563 | 440 pages | PDF | 10 MB

    For highly applied undergraduate and graduate marketing management or strategy courses.

    An all-purpose approach to strategic marketing management.

    Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
    UPWARDS