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    3. Strategic Management of Technological Innovation, 7th Edition

    Strategic Management of Technological Innovation, 7th Edition

    Posted By: yoyoloit
    Date: 15 Dec 2022 10:33:26
    Strategic Management of Technological Innovation, 7th Edition

    ISE eBook for Strategic Management of Technological Innovation
    by Schilling, Melissa
    English | 2022 | ISBN: 126507335X | 369 pages | True PDF | 10.83 MB


    Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation. While the book emphasizes practical applications and examples it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
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