Nonprofit Publications: What You Need to Know to Create Winning Publications (Repost)

Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include:Useful policies, guidelines and publication proceduresHow to produce quality annual reportsAdvice on writing and editing copyTips for taking, managing and incorporating photos and imagesNumerous layout and design ideasAdvantages of online publicationsOutsourcing considerationsEvaluating publication effectivenessEditorial calendarsEditorial evaluationIncreasing readershipSubmission guidelinesPublication underwritingStrategic partnershipsDirect mailPlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.Content: Chapter 1 Useful Policies, Guidelines and Publication Procedures (pages 4–10): Chapter 2 Tips for Producing Stand?Out Annual Reports (pages 11–17): Chapter 3 Newsletter and/or Magazine Production (pages 18–29): Chapter 4 Writing and Editing: Copy, Content and Proofing (pages 30–34): Chapter 5 Tips for Taking, Managing and Incorporating Photos (pages 35–40): Chapter 6 Layout and Design Ideas (pages 41–46): Chapter 7 Online Publication Considerations (pages 47–52): Chapter 8 Outsourcing: Writing, Photography, Design and Production and More (pages 53–58): Chapter 9 Cost?Saving Ideas (pages 59–65): Chapter 10 Ways to Evaluate Your Publication's Effectiveness (pages 66–70): Chapter 11 Publications Ideas Worth Considering (pages 71–80):