Visual and Multimodal Research in Organization and Management Studies
Visual and Multimodal Research in Organization and Management Studies
(Routledge Studies in Management, Organizations and Society)
by Markus A Höllerer
English | 2019 | ISBN: 1138210579 | 244 Pages | PDF | 4 MB
(Routledge Studies in Management, Organizations and Society)
by Markus A Höllerer
English | 2019 | ISBN: 1138210579 | 244 Pages | PDF | 4 MB
This volume brings together two hitherto disparate domains of scholarly inquiry: organization and management studies on the one hand, and the study of visual and multimodal communication on the other. Within organization and management studies it has been recognized that organizational reality and communication are becoming increasingly visual, and, more generally, multimodal, whether in digital form or otherwise. Within multimodality studies it has been noted that many forms of contemporary communication are deeply influenced by organizational and managerial communication, as formerly formal and bureaucratic types of communication increasingly adopt promotional language and multimodal document presentation.