Sports Marketing: A Strategic Perspective, 5th edition
Sports Marketing: A Strategic Perspective, 5th edition by Matthew D. Shank and Mark R. Lyberger
English | 2015 | ISBN: 1138015954 | 704 pages | EPUB | 6.20 MB
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.