Colin Shaw, Ryan Hamilton, "The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level"
English | 2016 | ISBN: 1137534281 | PDF | pages: 230 | 6.0 mb
English | 2016 | ISBN: 1137534281 | PDF | pages: 230 | 6.0 mb
Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.