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    3. Fair Trade In CSR Strategy of Global Retailers

    Fair Trade In CSR Strategy of Global Retailers

    Posted By: arundhati
    Date: 12 May 2016 17:05:09
    Fair Trade In CSR Strategy of Global Retailers

    M. Stefanska, R. Nestorowicz, "Fair Trade In CSR Strategy of Global Retailers"
    2015 | ISBN-10: 1137395680 | 205 pages | PDF | 2 MB

    Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.
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