Tags
Language
Tags
<<
June 2025
Su Mo Tu We Th Fr Sa
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 1 2 3 4 5
    Attention❗ To save your time, in order to download anything on this site, you must be registered 👉 HERE. If you do not have a registration yet, it is better to do it right away. ✌

    ( • )( • ) ( ͡⚆ ͜ʖ ͡⚆ ) (‿ˠ‿)
    SpicyMags.xyz
    1. Home
    2. eBooks & eLearning
    3. The Brand Strategist's Guide to Desire: How to give consumers what they actually want (Repost)

    The Brand Strategist's Guide to Desire: How to give consumers what they actually want (Repost)

    Posted By: step778
    Date: 26 Oct 2020 12:39:42
    The Brand Strategist's Guide to Desire: How to give consumers what they actually want (Repost)

    A. Simpson, "The Brand Strategist's Guide to Desire: How to give consumers what they actually want"
    English | 2014 | pages: 203 | ISBN: 1137351810 | PDF | 0,7 mb

    This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world through our senses; our appetite to live life to the full; and what we set out to achieve. Brand strategists are the link between a commercial proposition and the lives it means to touch. They can talk to the people the company wants to reach, and – more importantly – listen to them. A brand which both enhances people’s lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.

    My Link
    UPWARDS