Modern Facebook Marketing

Discover New Customers on Facebook Today!

With over 1 billion active users, Facebook offers unparalleled opportunities for businesses like yours to connect, engage, and sell to potential customers. Join marketing expert Avi-Meir Zaslavsky and co-authors — Daniel Kahn and Theodore Green as they provide invaluable insights into using Facebook marketing to grow your business and make more revenue.

This book takes you beyond the basics of Facebook marketing and delves into the nuances of creating successful campaigns that yield a ten-fold return on investment. You'll learn how to:

Maximize your ad with high-quality content.

Create custom audiences from your contact lists, video views, and page engagement.

Use Facebook ads to generate leads and sales.

Use the Audience Network and Instagram to expand the reach of your ads.

Craft compelling Facebook ads.

Optimize campaigns to increase conversions and drive traffic to your website.

Track and retarget engaged users with Facebook Pixel.

Instantly boost the effectiveness of every page on your website.

Whether you're a seasoned marketer or just starting out, "Facebook Modern Marketing” equips you with the knowledge and strategies needed to maximize your advertising efforts on the world's largest social media platform.