Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
English | 2021 | ISBN: 1119790115 | 242 Pages | PDF (True) | 5.43 MB
English | 2021 | ISBN: 1119790115 | 242 Pages | PDF (True) | 5.43 MB
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization.