From Zero to Hero with Google Analytics: Turn statistics into winning strategies

In the world of digital marketing, understanding data is essential to making informed decisions and developing winning strategies. Google Analytics is one of the most powerful tools for tracking and analyzing your website's performance. However, mastering this tool can seem daunting for beginners. That's where "From Zero to Hero with Google Analytics: Turn statistics into winning strategies" comes in.

In this comprehensive guide, e-commerce and web expert Sébastien JULLIARD-BESSON shares his knowledge and experience to help you master Google Analytics. Whether you're new to web analytics or already have some experience, this book will provide you with valuable information and practical tips for success.

The book is structured into 20 chapters, covering all aspects of Google Analytics, from introduction to advanced analysis. You'll learn how to set up Google Analytics, understand its interface, track your site's performance, analyze data and use advanced features. In addition, this book will introduce you to Google Analytics 4 (GA4), the latest version of this tool, as well as Google Tag Manager and Google Data Studio for optimal data management and visualization.

As you go through this book, you'll discover key concepts such as sessions, users, page views, events, conversions, dimensions and metrics. You'll also learn how to create custom reports, segment your data, set up custom alerts and integrate Google Analytics with other Google tools.

Ultimately, this book aims to provide you with a comprehensive understanding of Google Analytics and give you the tools and knowledge you need to turn statistics into winning strategies. Whether you're a website owner, marketer, data analyst or e-commerce professional, you'll find valuable information and practical advice in this book that will help you achieve your goals.

Don't miss this opportunity to become a web analytics expert and turn your data into winning strategies. Order your copy today and start your journey from zero to hero with Google Analytics.


Table of contents :

Chapter 1: Introduction to Google Analytics
Chapter 2: Understanding the basic concepts of Google Analytics
Chapter 3: Configuring Google Analytics
Chapter 4: Understanding the Google Analytics interface
Chapter 5: Tracking performance with Google Analytics
Chapter 6: Data Analysis with Google Analytics
Chapter 7: Advanced use of Google Analytics
Chapter 8: Introduction to Google Analytics 4 (GA4)
Chapter 9: GA4 configuration
Chapter 10: Using GA4 to monitor performance
Chapter 11: Data Analysis with GA4
Chapter 12: Advanced use of GA4
Chapter 13: Google Tag Manager
Chapter 14: Google Data Studio
Chapter 15: Google Analytics use cases
Chapter 16: Best practices for Google Analytics
Chapter 17: Google Analytics tips
Chapter 18: Resources for learning more about Google Analytics
Chapter 19: Future prospects for Google Analytics
Chapter 20: Conclusion
Glossary