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    3. Getting Multi-Channel Distribution Right

    Getting Multi-Channel Distribution Right

    Posted By: hill0
    Date: 27 Sep 2020 07:12:40
    Getting Multi-Channel Distribution Right

    Getting Multi-Channel Distribution Right
    by Kusum L. Ailawadi
    English | 2020 | ISBN: 1119632889 | 355 Pages | EPUB | 10 MB

    Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels.

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