WE: Men, Women, and the Decisive Formula for Winning at Work

by Rania H. Anderson (Author)

"You cannot win without a workplace where women and men have equal opportunities, equal input, and equal power."
—Dominic Barton, Global Managing Partner, McKinsey & Company

On almost a daily basis, we read stories in the news about high-profile male leaders, CEOs, venture capitalists, and entrepreneurs harassing and acting inappropriately toward the women with whom they work. Following such revelations, these men generally lose their jobs, and their companies lose valuable female talent, customers/clients, and their reputations. And, although we regularly hear stories about the "bro culture" that obstructs women's progress and creates hostile work environments for them, we haven't heard as much about the efforts of good men who want to change the in-office behavior of their teams and companies so that they and women they work with can realize their full potential and their businesses can thrive. This book teaches men and managers how to respond in these situations and how to lead by example.

In WE: Men, Women, and the Decisive Formula for Winning at Work, Rania Anderson lends her guidance on this exact topic. Social mores have changed, and yet, well-intentioned managers simply don't always know what to do and what's appropriate and useful to actively recruit, retain, and advance more women into leadership. They want to be told how this can make a difference to them and how they can make a difference— this book shows you how to improve your own results and win in business:

A new playbook to recruit and retain high-caliber women
Take actions to work effectively, elevate and lead with women in the workplace
Discover how traditional social roles exert a powerful pull on people of both genders and what to do about it.
End confusion of male leaders
In the #MeToo era when everyone else is focused on what’s wrong and what not to do, WE: Men, Women, and the Decisive Formula for Winning at Work, is about what’s going well and what you can do.

Men who are front-line managers, middle managers, and senior managers have been sidelined and left out of efforts to achieve gender parity for too long. Now, these guys can get back in the game!

Be the colleague, manager, leader, mentor and sponsor everyone wants to work with. Improve your results and win by working equally with women.

Why experts and business leaders recommend WE to you.

"Anderson delivers the evidence-based framework for frontline managers to senior executives who are serious about improving the workplace through a commitment to action and rewriting the gender playbook. By taking action together, WE can succeed in creating an equitable workplace where everyone wins."
—David G. Smith, PhD, Associate Professor of Sociology, National Security Affairs Department, United States Naval War College, Co-author of Athena Rising: How and Why Men Should Mentor Women

"WE offers men a vision of why and how they must get onboard and contribute to gender equality in ways that make the work all of us do count for even more. Engagement at the top has always been important, but this book shows us how to create engagement throughout an entire organization. I'll definitely be recommending this to organizations that know they need to change — and to those that don't!"
—Curt Rice, PhD, Leader of Norway's Committee on Gender Balance and Diversity in Research

"Startup founders—65% of whom are male—can't afford to overlook the insights and contributions that women will make to the growth of their firms. Anderson provides a compelling, well-timed roadmap for entrepreneurs to leverage the strengths of a gender diverse team, work effectively together, and produce better outcomes for everyone."
—Wendy Guillies, President and CEO, Kauffman Foundation

"This book is a must-read for all male leaders looking for guidance on how to work more effectively with women. WE sheds light on the what to do versus the what not to do."
—Jeffery Tobias Halter, President of YWomen, corporate gender strategist, author



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