Business Development For Dummies
Business Development For Dummies by Anna Kennedy
English | 6 Mar. 2015 | ISBN: 1118962710 | 424 Pages | PDF | 7.18 MB
English | 6 Mar. 2015 | ISBN: 1118962710 | 424 Pages | PDF | 7.18 MB
Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn.