John Mullins, "The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash"
English | ISBN: 111887885X | 2014 | 304 pages | EPUB | 903 KB
English | ISBN: 111887885X | 2014 | 304 pages | EPUB | 903 KB
Who needs investors?
More than two generations ago, the venture capital community – VCs, business angels, incubators and others – convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created.
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