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    3. Connected by Design: Seven Principles for Business Transformation Through Functional Integration

    Connected by Design: Seven Principles for Business Transformation Through Functional Integration

    Posted By: roxul
    Date: 9 Oct 2023 04:29:37
    Connected by Design: Seven Principles for Business Transformation Through Functional Integration

    Chris Stutzman, "Connected by Design: Seven Principles for Business Transformation Through Functional Integration"
    English | ISBN: 1118858204 | 2014 | 256 pages | PDF | 1425 KB

    In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age?
    The answer is through functional integration. Some of the world's most highly valued companies―including Amazon, Apple and Google―have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams.
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