Google vs Microsoft - Who's Winning The AI Race (Generative AI: The Next Big Disruption)

In the world of technology, two giants stand head and shoulders above the rest: Microsoft and Google. These two companies have been rivals for decades, and their competition has only intensified in recent years. The latest battleground is the realm of artificial intelligence (AI) and generative AI (Gen AI).

Google has been investing in AI for a longer time than Microsoft. As a result, it has a head start in the race for general AI, but Microsoft's launch of ChatGPT 3 and 4 has generated significant buzz in the market due to its advancements in AI, particularly in Gen AI-based capabilities. This has put pressure on Google, which faced a setback earlier this year with the error-ridden launch of Bard, making it difficult for them to showcase their superiority over or parity with Microsoft. Consequently, Microsoft's Gen AI capabilities may enable them to capture a larger market share in this domain.

Microsoft has taken the initiative to integrate artificial intelligence (AI) into its products and services, including Office 365 and Bing Search, since November 2023. The primary goal of this integration is to enhance the user experience by providing personalised and intelligent solutions. In a similar vein, Google has also integrated AI capabilities into its suite of products, including Gmail, YouTube, and Maps. As part of its future strategy, Google aims to expand its AI offerings to a wider range of products and services.

This book aims to provide insights into the evolution of AI, from its inception to the current buzz of Gen AI. It delves into the anticipated growth of this technology in the future and estimates its addressable market. Additionally, the book sheds light on the various AI and Gen AI solutions that companies have integrated into their offerings and provides an overview of the costs associated with building and running these capabilities, especially in the context of Gen AI-enabled search. The book also analyses the challenges and risks that companies face in adopting this technology.

The battle between Microsoft and Google for dominance in the AI and Gen AI space is just beginning. It is a battle that will have a profound impact on the future of technology and the world at large.

Who Should Read This Book?
This book is a valuable resource for anyone seeking to delve deeper into Microsoft and Google's play in the AI field, and their financial performance. It is particularly relevant for business leaders, investors, and policymakers seeking to stay abreast of the latest developments in these fields.