Salesforce Certified Associate Exam: Comprehensive Study Guide 2023

Congratulations on taking the next step to prepare for your Salesforce Associate credential. This exam guide has the information you need to help you study and prepare for your exam.

Welcome to our ebook, "Salesforce Certified Associate". This resource has been meticulously crafted to provide a comprehensive guide for those who are aspiring to take a significant step in their Salesforce career.
Who is this book for
This book is primarily aimed at individuals looking to take the Salesforce Certified Associate exam. Whether you're an absolute beginner seeking to kick-start your journey in Salesforce, or you are a professional who's familiar with the platform and looking to validate your skills, this guide provides a well-structured path to prepare for the certification.

This book will also be beneficial for IT professionals who want to understand Salesforce's capabilities and potential, team leaders who manage Salesforce projects, and any ambitious individuals keen on delving into the Salesforce ecosystem.

Exam details
The Salesforce Certified Associate exam is a testament to your knowledge and skills in Salesforce. It proves your ability to implement, configure, and manage Salesforce applications in real-world scenarios.

The exam typically comprises 60 multiple-choice questions to be answered in 105 minutes. A passing score is 65%, meaning you must correctly answer at least 39 questions. However, bear in mind that Salesforce exams are subject to change, and the exact format and passing score may vary.

Exam outline
The Salesforce Certified Associate exam measures a candidate’s knowledge and skills related to the following objectives.

Candidates should have an interest in understanding and using the Salesforce Customer 360 platform, and an interest in assisting with fundamental functionality in the current version of Salesforce at the foundational level.

Salesforce Associate candidates should have an awareness of how a CRM platform solves the challenge of connecting departments and customer data and an understanding of how types of business challenges can be solved by using Salesforce.

Salesforce Ecosystem: 32%
• Given a scenario, describe various resources available to learn and apply in-demand Salesforce skills.
• Given a use case, identify which Salesforce Customer 360 product offerings could be used.
• Describe how companies use Salesforce.
• Differentiate between various job roles and career paths in the Salesforce ecosystem.

Navigation: 28%
• Given a scenario, identify how a user can locate and access necessary information.
• Given a scenario, identify where Salesforce customization takes place.

Data Model: 25%
•Explain the relationship between the core standard objects (account, contact, lead, opportunity, case).
• Given a scenario, determine which feature to use to ensure data visibility.
• Given a scenario, determine which tool to use to ensure data integrity.

Reports & Dashboards: 15%
• Describe reports on Salesforce.
• Describe dashboards on Salesforce.

This ebook covers all these areas in detail. We delve deep into each topic, breaking down complex concepts into comprehensible nuggets. We also provide practical examples and scenarios to aid your understanding and prepare you for the type of questions you might encounter in the exam.