Digital Product Management
Digital Product Management: Strategic Planning and Market Opportunity
English | 2025 | ISBN: 1032776706 | 288 Pages | PDF EPUB (True) | 15 MB
English | 2025 | ISBN: 1032776706 | 288 Pages | PDF EPUB (True) | 15 MB
Chapters explore key topics, including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. Readers will learn how to conduct market research, build strong business cases, and define product positioning. The book also covers practical methods for selecting pricing and packaging strategies, as well as crafting a go-to-market plan. Real-world examples, such as the growth of Grab in Southeast Asia, the rise of Zoom during the global pandemic, and Shopify's role in empowering small businesses globally, provide insight into how companies leverage strategic planning and market insights to thrive. The content reflects both current and future trends, making it relevant for global markets and today’s digitally-driven economy.