Strategic Brand Design
Strategic Brand Design: Designing Brand Identity From a Marketing Perspective
English | 2025 | ISBN: 1032765143 | 294 Pages | PDF EPUB (True) | 87 MB
English | 2025 | ISBN: 1032765143 | 294 Pages | PDF EPUB (True) | 87 MB
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects.