Service Management and Marketing Principles
Service Management and Marketing Principles: Competing in the Service Economy
English | 2024 | ISBN: 1032749652 | 246 Pages | PDF (True) | 17 MB
English | 2024 | ISBN: 1032749652 | 246 Pages | PDF (True) | 17 MB
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience.