Reputation Management:
The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
English | 2025 | ISBN: 1032577983 | 629 Pages | EPUB | 2 MB
The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
English | 2025 | ISBN: 1032577983 | 629 Pages | EPUB | 2 MB
This edition is updated throughout, including current information on digital media, new global examples and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as COVID-19, artificial intelligence, and generative AI. Additionally, the book maintains its consistent throughline focusing on corporate ethics.