Hispanic Market Power: America’s Business Growth Engine
English | 2023 | ISBN: 1032392312 | 251 Pages | PDF (True) | 2 MB
English | 2023 | ISBN: 1032392312 | 251 Pages | PDF (True) | 2 MB
The U.S. Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.