Strategic Business Case Analysis
Strategic Business Case Analysis
English | 2024 | ISBN: 1032265698 | 223 Pages | EPUB | 5 MB
English | 2024 | ISBN: 1032265698 | 223 Pages | EPUB | 5 MB
This textbook provides students with the skills and techniques necessary to analyse business case studies from a strategic perspective. With career development and impact in mind, the book goes beyond simply listing tools, instead teaching students how to prepare for a major strategic business case analysis project, how to position their analysis on a spectrum from reductionist to holistic approaches, how to critically engage with theory and case data, as well as how to leverage their work after completion.