Digital Business Models in Sport
English | 2023 | ISBN: 1032218118 | 163 Pages | PDF (True) | 5 MB
English | 2023 | ISBN: 1032218118 | 163 Pages | PDF (True) | 5 MB
Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era.