The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany (Repost)
Brant Cooper, Patrick Vlaskovits, "The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany"
2010 | pages: 84 | ISBN: 0982743602 | PDF | 7,9 mb
2010 | pages: 84 | ISBN: 0982743602 | PDF | 7,9 mb
This book is both an introduction for those unfamiliar with lean concepts and highly actionable for lean practitioners. It is a user friendly guide, written to be accessible to marketing professionals, Engineers startup founders and entrepreneurs, VCs, angels, and anyone else involved in building scalable startups.
Existing companies will benefit to from applying Customer Development principles described in detail herein: for example, startups struggling to achieve market traction, or well established companies seeking to spark new innovation.
This is a business book for startups like no other. No fluff, but rather sound principles and concrete steps to take to build your business. Get up to speed on Customer Development now.
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