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  3. The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc.

The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc.

Posted By: l3ivo
Date: 9 Apr 2022 06:24:52
The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc.

J.C. Louis, Harvey Z. Yazijian, "The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc."
English | 1980 | ISBN: 0896960528 | 386 pages | PDF | 25 MB

A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing
UPWARDS