The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber, "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It"
English | 1995 | ISBN: 0887307280 | 268 pages | EPUB | 4.1 MB
English | 1995 | ISBN: 0887307280 | 268 pages | EPUB | 4.1 MB
In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business – from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed – and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.