Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing
Doug McKenzie-Mohr, "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing "
English | ISBN: 0865716420 | 2011 | 192 pages | EPUB | 1175 KB
English | ISBN: 0865716420 | 2011 | 192 pages | EPUB | 1175 KB
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition!
We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.
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