Scaled for Success: The Internationalisation of the Mermaid
Philip Hayward, "Scaled for Success: The Internationalisation of the Mermaid"
English | ISBN: 0861967321 | 2018 | 256 pages | EPUB | 24 MB
English | ISBN: 0861967321 | 2018 | 256 pages | EPUB | 24 MB
Emerging from the confluence of Greco-Roman mythology and regional folklore, the mermaid has been an enduring motif in Western culture since the medieval period. It has also been disseminated more widely, initially through Western trade and colonisation and, more recently, through the increasing globalisation of media products and outlets.
Scaled for Success offers the first detailed overview of the mermaids dispersal outside Europe. Complementing previous studies of the interrelationship between the mermaid and Mami Wata spirit in West Africa, this volume addresses the mermaids presence in a range of Middle Eastern, Asian, Australian, Latin American and North American contexts. Individual chapters identify the manner in which the mermaid has been variously syncretised and/or resignified in contexts as diverse as Indian public statuary, Thai cinema and Coney Islands annual Mermaid Parade.
Rather than lingering as a relic of a bygone age, the mermaid emerges as a versatile, dynamic and, above all,
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