Fundamentals Of Copy & Layout by Albert C. Book, C. Dennis Schick
Fundamentals Of Copy & Layout by Albert C. Book, C. Dennis Schick
Publisher: McGraw-Hill | Number Of Pages: 288 | Publication Date: 1997-01-11 | ISBN-10: 0844230227 | PDF | 4 Mb
Here's all you need to write and design effective, powerful advertising for all forms of media.
Fundamentals of Copy & Layout tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. Fundamentals of Copy & Layout is must reading for students and practitioners alike.
Download from Easy-Share
or
Download from Uploading
or
Download from Depositfiles
NO Mirrors below, please! Read FAQ. Follow Rules. Do not get Ban.
or
Download from Uploading
or
Download from Depositfiles
NO Mirrors below, please! Read FAQ. Follow Rules. Do not get Ban.